61. Miami Beach car salesman turned Herbal Life distributor finds the real "secrets" to marketing
This was a great talk with Carlos or "Q" in Miami. He is a very good salesman and a real student of salesmanship. If you are looking for the answers to what marketing really is and how it can make you rich, listen to this short recording. "Q" was searching for the secrets of marketing and asking all the right questions. This call reveals some of these answers to bridge the gap between selling and leverage. Also, learn how to private label your own health product.
62. Got unsecured debt? Learn this shocking technique to eradicate it by using Bankers’ own laws against them
He’s been called a genius and a wizard; I sat down and interviewed him, and now you can learn, direct from the source, his foolproof method of eliminating unsecured debt forever. This isn’t a theory or a premise – this actually works. The mastermind who discovered it was a chronic debtor, getting himself in and out of debt numerous times. Finally, fed-up, he researched the banking industry and its laws and found a legal, straightforward way to use some little-known banking laws against the very banks that held his debt. This was the first time this technique had ever been used and it worked! Now you can learn the secret too, before the Banks move to cover this loophole once the method spreads. This is an amazing gift; packaged for those who listen to this interview. You’ll be amazed, as I was, and thoroughly thrilled to finally find a real solution to overwhelming debt. And the added bonus is: Not only is this technique effective, it is satisfyingly ironic to trounce the Banks with their own laws. Listen and learn – it is unbelievable.
63. How to get your customers to write your sales letters, advertising copy, and brochures for free
Here is a great example how you can sell more of your products or services to new markets with very little effort and very little cost. I have owned a pen manufacturing business for ten years. I am always on the look-out for new markets that have an interest in my pens. This is a 20 minute recording from a lady who wanted to buy pen parts. You won't believe what she was going to use these pen parts for. I started to ask more questions and thought to myself, if she was interested in my pen parts, there may be thousands of others like her who would be interested for the same reason. Listen in as I probe and search for all the reasons why this market unknown to me would want to buy my pen parts. I am currently using this recording to market my new pen part division of my pen business. All this from one idea and one customer. The lesson here is to be interested in what your customers do with your product and ask them for referrals. Your customer will tell you what your best market is. All you have to do is ask. Recorded on 11-29-02.
64. How to qualify the key decision maker who buys what you're selling every time
This is a great 27 minute interview with the owner of a software company who was clearly draining her company's resources dry. Having lots of leads means nothing if no-one buys your product or service. Learn how to save time and money by qualifying your prospects before you spend one dime of your company's resources selling to them.
65-67. How to stop paying money on useless Yellow Pages advertising and start using low cost lead generating to build your business
If you advertise in the Yellow Pages, listen to these recordings. This is a three part interview with Robert the owner of three Kung Fu studios. Each recording is about 20 minutes long. We talk about some great ideas, on marketing your business without the use of the Yellow Page directories. Enjoy. This interview was done in the later part of 2002.
68. How get your piece of the information marketing business.
If you don't think you have the guts to put your own information product together, this recording will give them to you. This is a 28 minute conversation with one of my students before he became successful with his own information product. I bet you ten dollars you will see yourself in him. We are all the same. We have the same fears, the same procrastinations and the same lame excuses. Here is a guy who broke through these negative habits. I hope you get something from this recording. I am confident you will. Recorded in July 2002
69. How a full-scale marketing plan will conservatively quadruple a 36-year-old black-belt karate teacher’s business
This is fantastic consultation I conducted with Steve, a Karate instructor and studio owner in New York City. Like most small business owners he was looking for some techniques to increase sales. Our discussion focused on his many past failures and one small success with mailing a highly effective letter to Mothers, encouraging them to enroll their children in his karate school. Steve’s personal letter was modeled after the teachings of a famous copywriter named Dan Kennedy. Steve’s first mailing of 200 letters generated outstanding quality leads. Listen to this recording to know why. In this recording I detail for Steve two specific marketing strategies on how to use Endorsed Mailings and Multiple Mailings to dramatically improve his already promising results. The exciting part of the consultation comes when we realize that implementing these strategies will cause sales to increase beyond his capacity. We discuss the need for a different, higher pricing strategy and the subsequent need to build value in his school to justify the increasing costs. The result is a full-scale marketing plan that will conservatively quadruple his business and still leave him time to work with select clients at high, private lesson rates. There is nothing more exhilarating than when a good plan comes together and the best part is you will be able to apply these marketing strategies to your business.
70. How to interview the best restaurants in your town and make a mint from what they tell you.
Learn how to develop an audio tape information product for restaurants in New York City. Lawrence Bernstein called to consult on how to do this exact thing. We review the reasons why selling information to restaurants is far better them selling directly to the restaurant owners. 23 minutes. Recorded on 06-01-02.
71. "How I earn a $10,000 part time a year with my unique crime-fighting pen"
Learn how I have made a very good part-time income each year for the last ten years by manufacturing and selling pens. For detailed information on how I got in to the pen business go to http://www.hardtofindseminars.com/aboutme.htm. One pen I offer for resale is filled with invisible ink. This pen is used to effectively and safely write an owner’s identifying and contact information in case of theft. The market is huge. Crime is skyrocketing each year and the stolen property departments of police departments are filled with valuable property that cannot be returned to their owners because the owners cannot be identified or located. You can help fill this huge gap in the market by assembling this unique pen at home and selling it to all types of outlets, such as police departments and other government entities, convenience stores and department stores, etc. The work is very easy and your hours are flexible. After you listen to this recording, log on at http://www.idpen.com for your free report, "How to earn $10,000 a year from home with my unique crime-fighting pen." Click below to start listening to how I got into the pen business, real recordings with new licensees, and actual recordings of customers calling to place orders for UV lights and UV pens. This recording is 72 minutes. Click below to start listening to how I got into selling pens and what selling pens can do for your lifestyle today.
72-74 Amazing step-by-step blueprint on how to operate as a marketing consultant
This is truly a treasure that deserves uncovering. I had the great privilege of taking with a marketing genius Martin Howey about how, specifically one becomes a successful marketing consultant. Martin is one of the busiest and most respected business consultants in North America. He has more than 35 years of practical experience and know-how in the insurance industry with a “who’s who” client list that includes AT&T Information Systems, Ralston Purina, Pacific Power And Light, Coca Cola, USA Blue Cross/Blue Shield, Honeywell Beatrice Foodservice, Hewlett Packard, IDS/American Express, Black and Decker, The Johns Hopkins Hospital, and Deluxe Check Imprinters. Martin currently selling Marketing Distributorships in England; as such he is constantly training and coaching these consultants how to sell themselves and their services effectively. He provides numerous, detailed examples of exactly what his consultants are doing to generate business. He describes in detail how to approach a client, what to say, how to schedule an interview, where to meet, and incidentally what to order! This is a Marketing Consultant’s blueprint for success; one that will have clients drooling to get you to work on their marketing plans. Never before had I extracted such detailed, meticulous, and systematic sales fundamentals. Use them to land any marketing consultancy account your little heart desires
75. How to avoid getting ripped off by high priced business consulting franchise opportunities
An inside look at the Y2K marketing business opportunity. Y2K sells a $35,000 marketing system called "Monopolize Your Market Place." This interview gives you an inside look at this deal. I talk with Greg who explains why he made a huge mistake. Do not buy into this deal until you hear the facts on Y2K Marketing in this interview. 28 minutes.
76. How to sell $1200.00 of marketing seminar materials to a complete strange half way around the world
This recording is a call from Linda Spector. Linda lives in the United Kinkdom. She called inquiring about some Jay Abraham marketing products to help her find a focus for all her marketing energy. Linda understood when a person understands marketing and persuasion; they can make a nice living selling anything they choose. Often, the difficult part is deciding what exactly to market and sell. Linda and I discuss in depth how to assess your goals, define your interests, and focus your ideas. Luckily, I found my focus: I sell marketing advice; this makes me a very formidable sales person. Listen how I sell Linda in this recording. Notice how I listened to her carefully, how I ask appropriate questions, how I spent the time necessary to understand what her needs are; essentially I showed I cared and wanted to help. This effort paid off for me, and it will pay off for you; I generated two large sales from this one customer. (the second sale resulted six weeks after this conversation) If you want to hear how to sell something, then this is your opportunity. The call started out as an inquiry and ended as a sale: Marketing 101. This is your opportunity to hear, first-hand, how to turn a prospect into a customer. learn from this example
77. Have you tried all the obvious sales techniques and now you’re looking for something different? Uncover the art of Hidden Persuasion to generate sales.
Ken Ellsworth is one of my customers and he is an expert in Hidden Persuasion sales techniques. You will be amazed by the power of covert unobtrusive sales messages and learn specific ways to sell people without getting in their face. Ken is a master when it comes to understanding the psychological reasons why people buy a product or service. He uses these underlying psychological needs to create potent sales messages that appeal to the target and produce customers. There is no obvious selling involved so the customer’s decision to purchase is intrinsic – this intrinsic value translates into marketing nirvana. Who doesn’t want customers who feel passionate about your product or service? I urge everyone to listen; especially those who are struggling with new sales ideas or feel they’ve hit a mental block. This conversation will invigorate you and these techniques will amaze you! Just try to use your new-found skills of persuasion for good not evil! Enjoy.
78. Dan Kennedy Recorded Live at his best speaking on how to inexpensively attract a flood of new customers to your business or service.
Marketing legend Dan Kennedy speaks to over 200,000 people a year and is one of the most in-demand direct marketing consultants in America today. He appears with marketing greats and celebrities like Zig Zigler, Tom Hopkins, Bill Cosby, and General Norman Schwarzkopf to name just a few; he has written 6 books including the bestseller, 'The Ultimate Marketing Plan.' He is said to have "marketing wizardry" and you can hear him pitch his powerful Magnetic Marketing product to tens of thousands of people at a Rob Lowe Success seminar. This Magnetic Marketing System is described as a revolutionary way for businesses and salespeople to acquire customers and is offered on this website for $399, but you can listen to the marketing wizard himself as he markets his own product; an indelible treat that alone is worth a fortune.
79. How you can spin your local Yellow Pages in to a seven foot tower of gold bricks
Yellow Pages are a wealth of consumer information but they also provide a stunningly accurate picture of the business markets in a particular community. Think about it, by analyzing the advertisements you can determine the number of businesses in a particular market, the total number of businesses in the area, the percentage a particular industry represents in the area, etc…. Listen as I talk with Vanish Patel and learn how to apply a simple mathematical formula to determine hot markets in any geographic area. This interview will reveal two startlingly simple and powerful way to make big money by using your Yellow Pages in your city. This interview with Vanish will help you locate marketing opportunities you never dreamed would appear; it’s almost like magic. Recorded on 08-12-03. Right click to download mp3 files or left click to play.
80. Think infomercials are too expensive? Think again… learn how they are actually the lowest cost method for generating qualified leads.
We’ve all seen the ads on late-night TV pitching the latest exercise machine, or vegetable cutter, or music compilation; but have you ever thought about the millions of other people who are viewing these ads with you? All the people watching are interested – if they weren’t, they’d change the channel! Listen as I interview a fascinating Master of Infomercials explain this relationship and discuss why you should consider infomercials. With over 12 years in the infomercial business, this gentleman gives frank, inside information about the high initial costs involved in producing an infomercial and the startlingly low cost of the qualified leads they generate. Infomercials are not for everyone, but you will learn the compelling reasons why they are very right for some. If your company’s product or service is taking off and you need to tap into yet unidentified customer markets, perhaps mass mailers and bought mailing lists are not the most affordable way to generate leads. Listen to this interview and find out if your product or service should join such illustrious company as the Thigh-Master or Ronco Rotisserie.
81.Internet marketing coach reveals how to package and offer your information products for higher profits and less returns
Meet my marketing coach Ramon Williamson. Ramon was my very first personal Internet marketing coach. He was the genius and mentor who helped me develop my first Internet presence. As an Internet marketing coach he is second to none. I recently asked him for some advice on how to better my site http://www.hardtofindseminars.com and structure my current product offerings in the best and most profitable ways. Ramon delivered me a priceless, one-hour consultation: This information is too valuable to keep to myself and I am sharing it with you. The detailed, step-by-step strategies he gives me to improve my business profits are applicable to all Internet and information product businesses. The information he lays out is substantial and constructive. It is a captivating 60 minutes of pure marketing genius.
82. How to barter your products and services, save cash and expand your business using the expertise of a professional trade exchange in you town of city
This is truly a treasure that deserves uncovering. I had the great privilege of talking with a barter genius Michael Jackman about how, specifically one becomes a successful business using the help of a barter organization. Mike is a broker for one of the busiest and most respected barter organizations in North America. He has more than 10 years of practical experience and know-how in business. He is a marketing consultant and is constantly training and coaching businesses on how to grow effectively. Michael claims he can grow your business 5-15% per year using nothing more than barter. In this interview, Michael provides numerous, detailed examples of exactly what barter can do for you and how it can generate you new business. Michael describes in detail how get involved with barter, what it's going to cost you and the tax implications. Never before had I extracted such detailed, meticulous, and systematic barter fundamentals. Listen now and use these ideas to trade your way to more business starting today. Recorded 08-25-03. Total time 28 minutes
83. How a 37-year-old mortgage broker rediscovers his secret talent and terns it into the perfect information product to market.
Melvin Pitts called and wanted to discuss strategies for developing and marketing an information product for mortgage brokers. About 10 minutes into the conversation it became obvious, even to an un-enlightened un-self-actualized guy like me, that Melvin’s interests and passion did not lie in the mortgage brokerage industry. His passion is in dancing. He casually tells me he has danced on five major network shows including Oprah and the Phil Donahugh show. He says in a crowded public place he can do a few dance moves and within ten seconds he’ll have a captive crowd swarming around him like bees on honey. Considering the amount of time and energy you spent with the people you are trying to sell to. It is very important your product or service excites you. All of us have so much information in our heads and we don’t even realize how valuable it is until we take the time to analyze it. Thinking critically about our talents and unique capabilities often helps us rediscover our true passion. Is there any better way to earn a living than doing what you love to do? No, and this is what Melvin discovers in our conversation. You don’t have to be Oprah or Dr. Phil to appreciate the importance of passion in one’s profession – listen as I help Melvin find his way and hopefully you too will rediscover the sleeping beauty in you. Recorded on 08-02-03.
84. How to become a qualified expert on anything and never have anyone question your expertise
Steve Krech called me looking for advice on how to start a web-design business that specialized in using highly effective marketing tools and strategies to create profitable websites. Steve is a savvy marketer and Jay Abraham student. I explained to Steve once a person understands marketing they can market anything they want. I asked him if he really wanted to sit in front of a computer designing websites? It turned out his real passion was working with troubled youth between the ages of 12 and 15. Steve did not feel he was enough of an expert in either marketing or youth counseling to really make any money from it. I explained an expert is someone who can solve someone else’s problems – if you offer a legitimate service with a reasonable guarantee; no one is going to ask for references if you do the job right. Marketing as a profession relies on confidence, and that confidence is mostly gained through life experience; by studying Jay Abraham he was better qualified as a marketing expert than 99.9% of anyone on the planet. Steve’s 8 years working with youth certainly gave him the insight necessary to develop a highly marketable information product. At the end of the conversation Steve was excited and exhilarated; a whole new set of opportunities awaited him. At the end of this recording I hope you will be as motivated to market your expertise. Right click to download mp3 files or left click to play total time 43 Minutes.