41. How to publish your own book and sell a million copies. Golden advice from a true legend in the direct mail business, Ted Nicholas
Ted Nicholas is a college drop-out and the author of 13 best selling books (2.5 million copies!). He has sold more products and services through the mail than anybody on earth. Ted shares in this recording a few of his success secrets that enabled him to sell $200 million worth of products by direct response advertising. 15 minutes. Recorded in the early 1990s from the Direct Marketing Boot-camp put on my bill Myers.
42. If you are good with your hands but lack the confidence necessary to use marketing as a new way to make money, listen in on some great advice to a one truck hauling business owner
Here is some great advice to Carlton Pruitt. This 50-minute interview was recorded on 4-2-2003. Carlton has owned a hauling business for three years. Listen to how I show him how to market his business to a higher level. I show him how to license his hauling business to thousands of other haulers. Carlton works well with his hands and has been in several other labor-related businesses over the years. Now he is going to start using marketing ideas to get out of the hauling business and into the marketing business. Carlton has a great story to share with you and I am sure you will find it interesting. We talked about how to leverage, how to license his business, how to create his own information product from his hauling experience, and there is one other very powerful concept hidden within the conversation. You will see what I mean right now by listening to Carlton Pruitt
43-44. How to develop and sell an information product for the mortgage business.
I spoke with a 40-year old man named Don Benvenuto. He has been in the mortgage business for ten years. He makes some good money working from home and has a lifestyle many could only dream about. But he says something is missing. He called to talk and we had a killer conversation about deciding what the heck he should do. You know, some days I can’t stand talking on the phone, some days my advice to people is terrible, some days my advice is really good, and some days my advice is HOT! Today was one of those hot days. I was in the zone! Whatever you do, do not miss this short conversation with Mr. Don Benvenuto.
45. How to conceptualize, create and sell your own information product to restaurants in your local neighborhood part-time
I spoke with another very sharp guy. His name is Michael Blythe. He lives in Southern California and has two young kids. He has been a very successful sales trainer to the auto industry for many years. He wants to develop his own information products to sell to this industry. I gave him some very valuable advice on using www.eLance.com to hire freelance workers to take some of the load off the day-to-day busy work of developing his information products. I also gave Michael advice on how he is his own best product. I demonstrated how "not" to let a day go by without capturing you at your best. You will not want to miss out on this short conversation with Michael Blythe. Click for a private conversation with an extraordinary sales trainer, Mr. Michael Blythe.
46. How to record, edit and profit from great sounding audio recordings for your own marketing and business promotions
If you want to learn how to edit an audio file, this clip is for you. I use two different software programs on my computer to record, edit, and prepare these audio recordings that you see on my site. The name of the first piece of software to record your calls is http://www.modemspy.com Go to http://modemspy.com to download it. It only cost about $40. GoldWave is the software I use to edit the audio files once they have been recorded. GoldWave is a sound editor, player, recorder, and converter. It can create sound files for CDs, websites, answering machines, or Windows sounds. A full set of effects and editing features are included for professional sound production. High quality audio CDs can be created by using GoldWave in conjunction with CD Recorder software. This audio clip is with Rich Chadwick. He is one of the best audio engineers in the country. Become an expert audio engineer by listening to my private lesson on how to use GoldWave software for my http://hardtofindseminars.com business. Download a trial version at http://www.goldwave.com then come back to this audio recording and follow along and take notes. If you want to use audio to enhance the quality of your web site, I think you will really benefit from this lesson on how to use GoldWave. Enjoy.
47. Real estate broker and marketing expert tells how to sell more homes with the use of killer marketing.
This is a 16 1/2 minute consultation with a guy named Brian Rodgers. This guy is a big-time player in the real estate marketing market. He makes a ton of money selling his own information product. He is a marketer of his own line of information products, which helps real estate agents sell more homes. In many ways Brian has it all, except for one thing: more control over his time. He is spread way too thin. Listen to how I show him simple ways to leverage and duplicate himself in this interview. If you are even thinking about selling information products, you will want to hear this. You should really enjoy this audio clip. Start listening to Brian Rodgers.
48. Nation's best retired business buying expert reveals exactly how to buy a business, without a broker, in less then 11 days. do not miss this!
Do you want to buy a business? This 58-minute conversation with Mr. Arthur Hamel, recorded on May 23, 2002, is essential listening. Arthur may be the best expert in how to buy an existing business successfully. I met him through an eBay ad. He was selling his business-buying training course on an online auction.. He was selling his business—buying training courses. I inquired why he was selling his information. What I found out will amaze you. His courses have sold nationally for $345. Arthur's seminars were taught nationally for 15 years, selling for $595. Tens of thousands of people have attended his seminars. His training program was the top-selling, number one business-buying seminar nationally. Be a fly on the wall as you listen to his amazing story. He is a very genuine man and really loves what he does. He wants you to succeed. I know you will enjoy this talk with a true master on how to buy an existing business successfully. Start listening to Mr. Arthur Hamel.
49 Take the guess-work out of your hiring employees; use this Personality Profiling System and learn the secrets your next applicant don’t tell you in an interview.
Hiring employees is time consuming and expensive and you want to do it right the first time. Employee turnover costs businesses an incredible amount of money (recruitment costs, training costs, lower productivity, etc…) so matching the right employee with the right job is crucial. Finding this “fit” is what the entire Placement Industry is based on and Personality Profiling has become a hot ticket to finding quality workers. Listen as I discuss with Dennis how Personality Profiling uncovers the true person lurking behind that interview-perfect persona, and, how an organization is “crazy” if they don’t use it. There are lots of personality profiling techniques out there but Dennis Drew’s method is the only one that is as effective as it is efficient - it only takes 5 or 6 minutes to complete and the pay-offs are astounding. No more silent brooders or manic chatterboxes gracing your coffee room table; just people who fit the job and your corporate culture. Listen to this two part series and be amazed by, and raring to try the software and profiling system that Dennis Drew has developed.
50. How a crippling back injury forced a Canadian man into making $250,000 a year cleaning offices all from bed with the use of his local newspaper, his brain, and a brown cordless phone
This is a conversation with a very interesting business owner. He has been making a fortune in the office cleaning business. He solicits office buildings and businesses that need light cleaning 2-5 days a week. He acquires long- and short-term contracts with these businesses and finds contract cleaners to clean and manage the accounts. He claims you can have multiple cleaning accounts within weeks for a start-up of less then $50. You can get others to do the dirty work and you keep 40% of the gross sales. He has done it over and over again and wants to let you in on this business. Hear how I grilled him about this venture for over 50 minutes so you can get an inside look at this often overlooked money-making opportunity. I know you will enjoy this talk. Enjoy!
51. Pasadena man discovers how to spot fake coupon book business opportunities
Below is short 10 minute conversation with Jim from Pasadena, California. He is new to the marketing world and is clearly excited about a coupon book program he has invested in. I give him my heart felt advice on what he should do about it and my answers may surprise you. I hope you do not make this mistake in your next marketing venture. Listen in now on our conversation. I know you will enjoy this talk with Jim from Pasadena. Click below to start listening to Jim From Pasadena.
52. Work smart, make money, retire early with two-step classified advertising promotions
This is a great recording of John Eger. When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money and retire early.
53-56. How to can and clone your audio recordings for free to create sales copy better then from a high paid copywriter or advertising agency
This is an excellent example of how to create an information product from your own experiences. This is an interview with Mr. Bob Lee from Houston, Texas. He is a master woodworker. He has been hand-crafting one-of-a-kind wood and glass display cases. For 30 years, he agrees that he has been underselling his skills and labor to the point of giving it away. In this 59 minute exploration, I have extracted over 67 reasons why he is probably the best craftsman in his specialized niche market, why he should triple his fees, and why he should market to a different market. We have captured these reasons on this audio clip. Bob can have this audio clip transcribed and handed out to interested prospects for his display cases. The audio can be made into a free report, a press release, a short display ad, web site copy, a sales letter, a postcard, or whatever. We have captured honest, sincere reasons why his products and services are superior to his competition. When we were talking, Bob was not thinking about being recorded. He was talking to me one-on-one about his experiences. These experiences may seem like no big deal to him or to other master wood workers, but for me and you and a guy who knows nothing about display cases and what goes into a quality case, it means everything. The words contained in this audio clip are gold. It is killer copy. The words just have to be organized to fit a particular message. I guarantee you, if you were a prospect for Bob's high-end wood display cases, I am certain that after listening to this interview, you will be left with no other logical choice but to buy from him, regardless of price. See for yourself if what I say is true. I know you will learn from this intensive interview with Mr. Bob Lee, master wood worker. Click below to start listening to Bob Lee.
57. How to make $1000 a day two days a week-every week selling temporary tattoos
This is a short interview with Mr. William Moore. This guy was dead-broke, with one brown suit and a dream. He had always wanted a small business of his own. You will hear how he was able to get a $6500 micro loan with no job and bad credit. Then you will hear how he took only $50 and got into the temporary tattoo business, making over $1000 a day in profits selling tattoos. You know when I get calls from people who have money and no drive, it reminds me that people like William are the true heroes. William represents a doer. He got off his butt and went to the library to look for a solution to his problem. He found it and made it happen through action. You are awesome, William. Let William teach you a few things about marketing. Hear for yourself if what I say is true. Enjoy this interview. Click below to start listening to William More.
58. How to create and operate a successful paid membership website.
I admit, paid membership sites have always intrigued me but I was leery of them because of the time I assumed was involved keeping the membership happy and the information up-to-date and relevant. Listen to this information exploration with Ron Ruiz about the proprietary software he developed to virtually automate all of the processes involved in running a paid membership site. Ron started with paid membership sites when the work was very time consuming and he has had his share of trials and tribulations along the way. He shares with me how he got started, the valuable lessons he’s learned, and how his software can help anyone generate steady, reliable income from their own paid membership site. Ron is an expert and innovative marketer who saw the need to create this software and has positioned his site as one of the most successful paid membership sites on the internet today. It’s as easy as 1, 2, 3; set up the site, run the software, and rake in the subscriptions – Ron will tell you how.
59. Special interview from multi-millionaire Mr. X
This is a businessman we will call Mr. X (not related to the Mr. X book sold by Jay Abraham). Mr. X agreed to do this interview with me only if I did not reveal his identity. Mr. X is the CEO of a Silicon Valley corporation. He is a millionaire many times over and has great philosophies on business and management. This is a great opportunity to listen in on a killer power talk. If you can not learn something from Mr. X, I will be surprised. Let me know what you think. I hope you like it.
60. How Tony Robbins used one secret business strategy to make a boat load of money and it had nothing to do with selling tapes
Do you know anything about reverse mergers? I didn’t until I met Pratick Goel. Pratick is in the business of finding companies who want to go public fast. There are huge advantages in doing this and soon you will see why you will want to familiarize yourself with this concept. Originally Pratick called me to get some marketing advice on how to reach his market in the most effective way possible. You will hear the lights switching on in his head as I show him the possibilities of marketing his information in a more streamlined and efficient way. Pratick can make $100-250 thousand on just one deal. I learned about a very little know inside business strategy by talking to this man. You will, too, when you start listening in on our call. Enjoy. This information is in no way intended to be legal advice. Always check with your lawyer before engaging in a reverse merger.