21. Electrical contractor discovers how to use advanced direct mail and list rental strategies to double her business.
This is an informative consultation with the owner of one of the largest electrical contractors in her market. She was looking for marketing materials and advice on how to streamline her firm’s marketing. This recording will teach you how to sell your marketing product or service, and it also has some great specific information on mailing list rental and on how to get your mail opened. 35 minutes. Recorded on 10-21-02.
22. How to get more buying customers
This is a recording from Eric the co-owner of a hospital staffing business. He called looking for marketing information on how to get more customers. I share with him one of my best secrets in how to make it easy for your customers to buy from you. Once this secret is revealed to you in this recording, you will wonder why you have not been using it's power for all these years. This was recorded on March, 11 2003. The recording is 32 minutes.
23. Bold advice from a record holding insurance salesman on how to sell anything better, faster and with more gusto.
I met Mr. Martin Howey in early June, 2002. Martin called me looking to sell a ton of Jay Abraham books and tapes. He sent me a list that inventoried the material available for sale. My mouth dropped open. This guy had a huge stockpile of marketing seminars from all the great marketers. I soon realized I was talking to a marketing expert. Unquestionably, Martin is one of the busiest and most respected business consultants in North America. He has more than 35 years of practical experience and know-how in the insurance industry with a “who’s who” client list that includes AT&T Information Systems, Ralston Purina, Pacific Power And Light, Coca Cola, USA Blue Cross/Blue Shield, Honeywell Beatrice Foodservice, Hewlett Packard, IDS/American Express, Black and Decker, The Johns Hopkins Hospital, and Deluxe Check Imprinters. He has accumulated a world of marketing ideas that can help any business. You will hear me extract from him every effective marketing strategy I can think of. This audio clip is over an hour long, but you will find that the interview seems too short. It is jam-packed with solid, insightful information that you can take straight to the bank. Start listening to Martin Howey.
24. The ugly truth about joint venture marketing revealed
This is one the best presentations on joint venture marketing I have ever heard. John Alanis delivered it in 2000 at a Ron LeGrand information-publishing seminar called "The Information Marketing Boot Camp." It is as hard-hitting and basic as the name implies. My friend Bob Lee owns the resale and duplication rights to this 16-audio tape seminar. He leased this space on my site to give you a free sample of the quality of the seminar. Again, the speaker is John Alanis. John, a serious student of marketing, discusses joint venture marketing. John works closely with Michael Kimble of Kimble & Kennedy Publishing. Michael purchased Dan Kennedy's product line several years ago directly from Dan Kennedy. Pull out your pen and take notes on this one. It is really informative. Enjoy this million-dollar education on joint venture marketing.
25. How to steal a business ethically by researching your competitors
This conversation with Bartey Jones is packed full of ideas that will blow you away. Bartey had invested in a set of the Jay Abraham Protégé tapes. He called to get my advice on a sales letter he had put together on a diet product. In this conversation I tried my best to talk him out of learning to write copy. You will hear why. I had in mind a better way for him to increase his chances of success one hundred fold. You will learn some powerful information in this talk. It is when I was at my best! The conversation starts off a bit slow but heats up five minutes into the talk. It runs about 55 minutes. Enjoy.
26. "To my surprise, the information in Luis interview number two shared in the first 20 minutes was so captivating and incredible, I could not believe it."
"I would highly recommend anyone to study this interview on the 16 best marketing research web sites with Mr. Luis Arauz and to go through each link for at least one hour a day. They can only advance their business and marketing goals by doing so. This information is exactly what I should have known about years ago. It would have saved me a lot of lost time and money from my own chaotic Internet searches. Click here if you would like to follow all 67 links to the web sites talked about on this recording so you can visit these sites while you listen
27. How a Texas "turn-around" expert makes up to $275,000 a year saving near-death businesses
Meet a real turn-around expert. This is not the same as a business consultant. To turn around a failing business is a specialty, and I met one of the best in the field. Meet Mr. James Dixon. In this interview he shares how he makes big money in this little known field. He will tell you how to approach a business, sign a contract, and get a business out of the red for big money. He is the last guy they call before the business goes under. Get in on this conversation and learn about this amazing business turn-around man. Click below for part one audio interview with Mr. James Dixon, Turn-Around Expert.
28 How to make $35,000 on just one customer brokering life insurance policies. Yes, it is true, and no, this is not some kind of scam.
Did you know that you may qualify to sell your life insurance policy for three times its value before it expires? It’s true. This interview is with an expert in this business called life settlements. James Dixon is one of the best in the field. In this very interesting interview he shares who, how, when, why, and where this can be done. He tells you if you qualify to do this with your own policy, shares secrets on how to get into the business, and shows you how he makes big money in this little-known field. You learn how my questioning reveals ways to market his service. Get in on this conversation and learn about this amazing business. Listen to part two audio interview with Mr. James Dixon on Life Settlements.
29-33 How to get thousands of dollars worth of free press for your product or service with the use of a 6 cent fax
This is series of interviews with a very bright man named Robert Smith, a.k.a. the PR Doctor. The PR Doctor is a serious student of marketing and advertising. Robert’s expertise is getting you free press. He gets businesses and people tons of free press by writing and distributing press releases to targeted media. Listen in as I challenge him to offer a better risk-free trial of his services. Listen as we negotiate a win-win agreement to prove Robert's effectiveness through a 19 week case study with one of my pen products. You can follow along and listen in on our first five phone conversations as we strategize and plan our press assault on the media. Go to
http://www.fingerprintpen.com and study this very informative PR marketing case study. Enjoy! Click below for the interviews with the PR Doctor.
34-35 What never to say to your computer repairman if your computer crashes
In 2002 my computer crashed. I found a computer repairman named Mark to come out to my home and fix it. Mark got me up and running after working on my computer for six hours—until 11:00 P.M. I will never forget the great service he provided. I call him my computer “go to” guy. He has mastered a way to work on a computer from any location in the world. WOW! He did a great job for me and I told him I would like to repay him by helping him grow his business. He called looking for some marketing advice on how to build his business. He wanted to do it by getting more customers but using the least amount of effort. That is what this consulting interview is about. Get in on this conversation and learn how to grow your service business and save your time. Click below to listen to part one and two of these interviews with my computer “go to” guy.
36. Ex-stockbroker discovers three little business that can make him big money once this idea is put into action.
Hank is sitting on a goldmine of a business and does not even know it. He was a successful stock broker who became disillusioned with the market. He discovered his new passion: direct marketing. Hank has been studying everything he could get his hands on. His wife has been trying for years to get him back to making big money with his old stock market profession, but he refuses to quit on his direct marketing dreams. In his process of testing different promotions, he has hit upon three big money-making projects. You will hear about them in detail, how much they made, and how much they cost to implement. The only problem was that he could not see the obvious. This interview is a great example of a guy who had the keys to success already in his hand. All he needs to do is put the key in the door and turn it. He just needed them pointed out to him. I really think you will benefit from this great interview with Hank.
37. How to create a joint venture with accountants by utilizing one of their most overlooked hidden assets "their client mailing list
Here is some great advice to a Mr. Peter Perreca. Peter originally called to discuss an idea about setting up a joint venture with accountants in his local area. His plan was to sell mortgage refinancing to the accountants’ existing clients. FACT: 99% of accountants under-utilize their greatest asset: their customers. Learn in this interview how to set up a joint venture with accountants, how to get the names of every accountant within a fifty mile radius of your home, how to approach the accountant with an offer, and how to create a win-win for all parties involved. There is some great information in this talk. Listen in with Pete Perreca.
38. Former senior marketing manager for Nightingale-Conant spills his guts about the motivational tape industry.
Peter Wink is the former senior marketing manager for Nightingale-Conant. He is a big fan of many of the marketers listed on my site. In fact, he has written copy for selling many of their programs. Peter was interested in swapping some Gary Halbert programs for any of his Nightingale-Conant products. He has collected hundreds on various topics. I called him back to let him know what topics I was interested in and asked for the untold story of the motivational tape industry. This is one of the most informative interview to date. Packed with inside secrets about the motivational tapes industry and how it operates, how it generates sales, the profile of a customer, what they buy, how often, and how much they spend. Peter was gracious with his time. Get ready for a great talk with Promoter Extraordinaire, Mr. Peter Wink. You will also see how a possible joint venture opportunity with Peter was presented to me by this one talk.
39. How to set up, approach, and profit from joint ventures business deals and why most people do it the wrong way.
I meet a lot of people in this business. One of my newest mentors is Vanish Patel from the UK. Vanish originally contacted me via e-mail after listening to every one of my audio clips listed on this page. Vanish meets with over 200 businesses a year. He and I have had several talks on joint venturing, and I felt this information was so powerful and important, I asked Vanish to share with you what he told me! Once you hear this talk on the right way to approach a joint venture, you will know exactly what types of businesses to look for. You will also know exactly what to say to them, how to structure compensation, and what type of agreements to use to protect yourself. Do not miss this interview. You will learn how to make a six-figure income doing nothing but setting up joint venture deals right from your own home with no product and no customers. Listen now to part one on Joint Ventures with Vanish Patel.
40. Herschell Gordon Lewis—author of 20 books on advertising, writing and direct marketing—reveals secrets of success in copywriting
Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, "World’s Greatest Direct Mail Sales Letters Of All Time." This book is not to be confused with a similar book by Richard Hodgson titled "The World’s Greatest Direct Mail Sales Letters Of All Time." An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the "King of Direct Mail." You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally. Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida. On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening. I hope you enjoy.