Answers To Commonly Asked Questions

Q:

Can you explain the whole concept of "Licensing"?

A:

When you see Mickey Mouse on a lunchbox or the Dallas Cowboys' logo on a sweatshirt, the manufacturers of the lunchboxes and sweatshirts paid Licensing Fees (plus, usually, royalties) to use the cartoon or logo. Licensing Fees (and often, on-going royalties) are typically attached to all forms of "intellectual properties" like brand names, logos, images. The Licensee, the person or company paying the Licensing Fee for the specified Use Rights does so for a variety of reasons and benefits, such as brand name or logo recognition, a shortcut to product, and a savings from having to use advertising to build a new identity from scratch. For example, a company choosing to publish a diet, health and exercise magazine chooses to pay a License Fee to use the Weight Watchers name and trademark rather than create a new name of its own because they believe this will be a less costly shortcut.

In this case, with this Marketing License, you are getting Use Rights to many intellectual properties, including Mr. Kennedy's name, likeness, reputation, celebrity, facts about his accomplishments.....his testimonials.....his product titles and descriptions.....plus tested and proven advertisements, sales letters, lead-generation ads, even a Website. On top of all that, you're getting a truckload of business start-up and operational assistance and support.

Q:

Why is it better to acquire a License like this, rather than just arranging to buy Mr. Kennedy's products at wholesale, for re-sale?

A:

First of all, because, with rare, limited exceptions, you can't just buy these products at wholesale, unless, for example, you are an established, substantial catalog company like SkyMall, or a major newsletter publisher. And even if you could, you'd typically buy only at 30%, 40% or 50% off of the retail prices, which is not enough margin for success in mail-order, and you'd have to buy a quantity of each product at a time. If, for example, you bought just 24 of each product, at a 40% discount, you'd have $49,674.24 tied up in inventory. And you'd have to take delivery of all that product, then do your own fulfillment. As owner of a Marketing License, you can obtain the products from our vendors with fulfillment….. individual shipping right to your customer included.….for 80% off retail; your entire cost is 20%; your profit 80%. With no quantity purchases, no money tied up in inventory, no such hassles. Further, as a Licensee, you don't just get Re-Sale Rights, you don't just get product; you get Use Rights to all the advertising, marketing and sales materials, even the Website.

Q:

What must I do to keep all my Rights as a Licensee?

A:

You canNOT lose any of your Rights, ever. This is a PERMANENT License.

Q:

How does this compare to a franchise?

A:

Franchises typically impose many restrictions, often including limited geographic territories or other limits on who you can and cannot sell to, where you can or cannot sell, or how you can or cannot sell. There are NO SUCH RESTRICTIONS with this Marketing License. You may sell to anyone anywhere in the world, at any price you choose, by any means you choose. Most franchises also require you to buy goods, supplies and services from the franchise company or to pay a continuing royalty on all your sales to the franchise company, or both. THERE ARE NO SUCH CONTINUING OBLIGATIONS with this Marketing License. You pay NO ROYALTIES, you keep all your profits. You may buy from our vendors but you are NOT required to do so. Finally, of course, most franchises cost much, much, much more, and offer no guarantees. This Marketing License is issued on a "21 Day Free Look", satisfaction guaranteed basis.

There are similarities, though. With this Marketing License, you DO get the same kind of valuable "brand identity", how-to instructions, ready-to-use advertising, and support you would get with many franchises. In this case, though, you get everything with none of the restrictions or continuing obligations inherent in franchising.

Q:

Why is the License to Dan Kennedy products so much more valuable than a License to other information products?

A:

There are four main points to keep in mind:

1. PROVEN PRODUCTS -- these information products are ALL very, very successful in the marketplace, sold via a variety of media and methods, to the tune of millions and millions of dollars.

2. EXCLUSIVE PRODUCTS -- these are NOT "public domain", compilations of "old" material from a hodge-podge of generic sources, NOT available anywhere else.

3. BRAND NAME PRODUCTS -- the Dan Kennedy name, and the amazing success story, solid credentials, 20 year track record, and extraordinary testimonials that go along with it, add enormous value in terms of "saleability".

4. SATISFYING PRODUCTS -- these products have a "domino effect"; virtually everybody who buys one Kennedy product, buys more! This canNOT be said of most informational or how-to products. These products build your business for you.

As the customer testimonials so dramatically demonstrate, these are products that really perform, that genuinely help and benefit people, and that you can be very proud to represent, market and sell.

Q:

Amongst the ways these products are marketed, you mention the Internet, the Website and e-mail. What if I'm not very "with it" when it comes to the Internet?

A:

Okay, you have undoubtedly heard a whole lot of "hype" about getting rich on the Internet, and frankly, a lot of it is "hot air". But I do make money everyday via my Websites and e-mail marketing, and you can too -- even if you are not computer savvy at all. And there's no doubt that use of the Internet to find good information and resources by businesspeople is increasing. That's why, I'm including a complete "sales letter style" Website, customized for you, in this Marketing License. And in the Moneymaking Manual, I give you Strategies for actively driving customers to your Website. However, even if you don't choose to use those Strategies and don't focus on this, you'll probably get "accidental income" just like I do..... just by adding your Website address to your literature, correspondence, even just your business card, people do go to the site, and orders occur. The important thing is, that you will be instantly operable with this site, as your on-line store. And there are NO MONTHLY MAINTENANCE FEES for the first six months…..it's like owning a store with free rent!

Q:

You've said I can have the fulfillment of my orders done for me -- how does this work?

A:

This is a terrific benefit I've put in place for you at no extra charge. When you get an order, you can simply instruct our vendor, and you pay just 20% (you keep 80% profit!), and the vendor pulls the product from his inventory and ships it for you, under your label, direct to your customer. (This 20% includes shipping by the way -- so whatever you charge your customers for shipping is extra profit for you!) You never have to get product made, handle it, stock it, or ship it. This frees you from drudgery, and it keeps you from tying up money in idle inventory. In fact, you'd probably have more money "locked up" permanently in inventory to support your mail-order business than the entire Licensing Fee, if it weren't for this arrangement. However, you are NOT required to use this; you can request masters, originals and materials (at an extra fee) and then have products produced for you by any supplier of your choice. You should also know that your customers names are kept strictly confidential -- we will never sell, rent, or trade your list, or market to them in any way. They are your customers and yours alone.

Q:

What about other little, nitty-gritty details of running this business?

A:

A number of Licensees will already be in business, and will be adding this. But there is a special "Beginner's Fast Start Guide" section in the Manual, where I take care of even the most minute details. For example, I've even arranged a PRE-APPROVED merchant account for you, so you can accept VISA, MasterCard, American Express and Discover cards. And the usual set-up fee is reduced for you to zero.